Fashion Trends

We all want our websites to be the best dressed; to be the trendsetters and heartbreakers of the digital world. While function and practical results are important, so is style.

This is where Hatchet can give you the edge in an increasingly diverse market. Looking your best, projecting a powerful image, and being a leader in the aesthetic stakes just got a whole lot easier.

Work with the Hatchet team and achieve design heaven, discovering the stylistic flourish which is going to put you ahead of your competitors.

The User Experience

Your website needs to be fast? No one likes ultra-long loading times or stylistic quirks that slow everything down. To an extent, digital marketing is about keeping the customer happy, so let’s make sure we do that.

But a speedy website is worth so much more than this. To understand this, we need to look at it from another perspective; that of the search engine.

When we market ourselves and our businesses online, we need to stay on the right side of Google. What do you think they want? Search rankings populated with chugging, steam-powered sites which provide nothing to the user? Or, to give searchers the information they need in a timely, seamless manner.

Here are some hard facts:

  • 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.
  • Mobile sites that load in 5 seconds earn up to 2x more mobile ad revenue.
  • 1 out of 2 people expects a page to load in less than 2 seconds.
  • 46% of consumers say that waiting for pages to load is what they dislike the most when browsing the mobile web. Mobile Madness

Mobile First

The statistics are startling. Over half of smartphone users pick up their device straight away after waking up.

Over one third of users said they would ONLY use a mobile device to read emails. This is not just a nice market to tap into; this is a market you can’t afford to miss out on.

To meet this market head on, you need to be mobile-ready. This means building a fast website which can achieve high performance across multiple platforms, this means optimised mobile speeds, this means using a CMS – or content management system – which supports the provision of information at breakneck speeds, even in an omnichannel environment.

WordPress – You’re in Control

Time and time again WordPress has taken the lead and dominated the web industry, snapping up an impressive 27% share in its market.

At Hatchet, we believe in the power of WordPress, but we want to enhance that power even further for our clients. So, we have picked it apart, created custom themes, built e-Commerce shops and utilised it’s API externally. We absolutely love working with it.

Simple and easy to use, tough enough for SEO experts to get their hands dirty with tools and feature sets, and ultra-reliable, WordPress does so much for so many. The big question is; does anyone in Perth use it the way we do? Don’t think so.